Delhi Entrepreneur Left Acting to Turn Red Carpet Dreams into Reality with Glamwear Brand, Clocks ₹1 Cr Monthly Revenue

• 15 April 2025
• Akriti Singh

In the world of dreams, some chase the spotlight—others build it. For Delhi-based actor Mahip Marwaha, the red carpet wasn’t just a destination; it was inspiration. In 2022, Mahip made a bold and unconventional move: he stepped away from a budding acting career to launch Bling Empire, a handcrafted partywear brand that now rakes in over ₹1 crore in monthly revenue.

The Turning Point

Like many in the entertainment industry, Mahip was no stranger to glamour. During his time in front of the camera, he observed an undeniable obsession with fashion—specifically, the glitz and glamour associated with celebrity looks. But one question kept bothering him: Why should high-end fashion be limited to the rich and famous?

He saw a clear gap in the market—stylish, red carpet-ready outfits were either unattainably expensive or disappointingly generic. That’s when the idea hit him: create a brand that made statement fashion affordable without compromising on design, quality, or that all-important sparkle.

With no formal background in fashion design but a strong eye for aesthetics and a flair for storytelling, Mahip launched Bling Empire—a brand that quickly became synonymous with aspirational fashion.

What Makes Bling Empire Stand Out?

From its inception, Bling Empire was built to disrupt. The brand caters to a new generation of consumers—young, expressive, and always Instagram-ready. Think sequins, structured silhouettes, bold cuts, and dramatic flares. These are outfits that command attention.

But beneath the glamour lies a business model rooted in smart execution:

• Affordable Luxury: While most designer-inspired looks are out of reach for many, Bling Empire keeps prices accessible by working directly with skilled artisans and maintaining tight control over production.

• Handcrafted Appeal: Unlike fast fashion brands, each piece is handcrafted in-house, combining traditional craftsmanship with modern trends.

• Digital-First Strategy: The brand found its voice—and its audience—on social media. Leveraging platforms like Instagram and collaborations with micro- and mid-tier influencers, Bling Empire grew organically, building trust and virality.

• Customer-Centric Drops: Rather than following seasonal fashion calendars, the brand responds to trends and customer feedback with fast, limited-edition drops that sell out quickly.

Breaking the ₹1 Crore Ceiling

Within just two years, Bling Empire hit the ₹1 crore/month milestone in revenue—a massive achievement for a self-funded fashion startup. This success is powered not by celebrity endorsements or traditional advertising, but by community-driven growth.

The brand’s customer base is loyal, vocal, and growing. From fashion bloggers to bridesmaids, from college fests to cocktail nights—Bling Empire outfits are showing up wherever people want to shine.

Mahip Marwaha’s Vision

Mahip sees Bling Empire as more than a fashion brand. For him, it's about empowerment—giving people the confidence to express themselves unapologetically through fashion.

“When someone puts on a Bling Empire outfit, I want them to feel like the main character—bold, radiant, and unstoppable,” he says.

Looking ahead, Mahip plans to expand the brand into international markets, introduce a menswear line, and explore offline retail experiences—without ever losing sight of the brand’s core: handcrafted glamour, made accessible.

Final Thoughts

Mahip Marwaha’s journey is a masterclass in pivoting passion into purpose. From the film sets of Delhi to the design tables of a rising fashion label, his story is proof that success isn’t just about staying in the spotlight—it’s about creating something that shines on its own.

In a country where entrepreneurship is often driven by tech and finance, Bling Empire is a refreshing reminder that creativity, style, and storytelling still have the power to build empires—one sparkle at a time